Metri-Mark Inc.
Marketing Research for Today
About Us

 

As a marketing research and consulting firm Metri-Mark works with clients in the following industries:

 

  • High Tech
  • Medical
  • Non-Profit Organizations

The future of marketing research will revolve around using the Internet and email, as the Internet is rapidly becoming representative of the U.S. population. Currently, over 70% of U.S. adults have access to the Internet at home or work. 

 
Using the Internet or email to deliver a survey provides the following advantages and more…

Convenience - Respondents can take the survey at a time of their own choosing.

 Sophistication - Researchers can develop longer, more detailed, surveys than can be used via other avenues.

 

Privacy - Respondents feel more secure about answering questions when they are in control.

 

Audio/Visual Presentation - Since the Internet permits pictures, sounds, and video to be integrated into the questionnaire; it can be an ideal medium to test new product concepts, commercials, print ads, package graphics, promotion concepts, brand names, and logos.

 

Response - Respondents are able to see the results of the survey (sometimes immediate) as an incentive to participate in the survey.

 

If your company would like to learn more about your market opportunities or would like to improve your relationship with your customers please contact us for more information on our services.

 

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